OneWeb had a vision bigger than bandwidth. They wanted to connect the entire world — from remote schools to global HQs — with seamless, personalised connectivity. But the real challenge wasn’t the satellites.
It was the systems. How do you build a business agile enough to meet the needs of every person, in every place — all at once?

What we did

We started by flipping the script. This wasn’t about behaving like a traditional telco. It was about becoming a magnet for innovation — a federated model that could unite partners, systems, and services into one cohesive ecosystem. Our core design strategy: Make it composable. Make it contextual. Make it personal.

Here’s how we brought it to life:

• 🧱 Composable architecture – modular, self-contained components
• 🤖 AI-powered personalisation engine – tailoring experiences, interfaces, and content in real time
• 🚀 Experience-as-a-Service (EaaS) + Container-as-a-Service (CaaS) – accelerating development
• 🎨 Unified design & content system – delivering consistency across every touchpoint
• 📡 Seamless integration with SDN/NFV & NGN satellite networks – built for agility, not legacy

The result? A platform that could reconfigure itself around the user — adapting to their role, region, behaviour, and bandwidth.

Impact

• 🌍 55% global coverage
• ⚙️ 1 fully modular tech stack capable of global-scale personalisation
• 📈 2x faster deployment cycles using CaaS & EaaS
• 🤝 A federated ecosystem model attracting telco partners worldwide
• 🧠 A new blueprint for what connectivity businesses should be

Behind the scenes

I led the experience strategy and systems architecture design, helping OneWeb move from ambition to execution — from a powerful idea to a living, breathing global platform. This wasn’t just about connecting people. It was about understanding them. And building a business that could adapt to each one — without limits.