Small business owners don’t have time for fluff. They need clear, relevant advice, delivered in ways that work with their daily hustle. O2 wanted to show how technology could make a real difference — not in theory, but in practice. The brief? Create a content platform that didn’t just inform — it needed to inspire, guide, and earn trust.

What we did

We started where the business owners are — with research. Interviews, surveys, forums. We mapped out their real challenges:


• 📉 Cash flow issues
• 📢 Marketing confusion
• 📋 Compliance complexity
• ⏳ Not enough hours in the day

We shaped our content strategy around four themes that mattered most:

• Inspiration – real stories of small business success
• Technology – practical tools, tutorials, and guides
• Smarter operations – tips for saving time and running lean
• Marketing – actionable tactics for digital visibility

Then we designed a platform to serve that content in the right way — fast, simple, mobile-first.

Key features

• 🔎 Quick search + auto-tagging – making discovery effortless
• 📚 Reading list tool – save and return, without losing your place
• 🤖 Personalised recommendations – powered by real behaviour, not guesswork
• 🎥 Content variety – from articles to video, demos to expert interviews
• 📱 Responsive design – optimised for small screens and busy days

Everything was modular, lightweight, and flexible — the content structure mirrored the needs of users, not the org chart.

Learnings

• A functional, flexible platform that became a go-to for tech-forward small businesses
• A shift in perception — from telco to trusted business partner
• Ongoing feedback and analytics loops to keep improving the experience

Why it matters

This wasn’t just a content hub. It became a true utility — helping businesses grow, stay informed, and feel supported. The blend of smart design and even smarter content proved that empathy, when combined with utility, drives real engagement.

Behind the scenes

I led the design and content strategy, uniting insight and implementation into one cohesive platform. This work reminded me that great content isn’t enough — it needs to be findable, usable, and genuinely helpful.