Autoliv had already built a standalone app that tracked real-time driving behaviour and turned it into a personalised Safety Score. But the ambition was bigger:

What if that safety feedback lived inside the car’s native experience — not on a phone, but in the HMI itself? We partnered to make it happen.

What we designed

We set out to integrate Safety Score into the OEM interface, using Android Automotive. That meant no clunky transitions, no feature trade-offs — just seamless, real-time feedback where drivers already live: their dashboard.

Step one? Speak the car’s language. We embedded with the OEM’s technical and design teams to understand their platform, design system, and data protocols — ensuring every feature felt like part of the vehicle, not an add-on. Step two? Build, test, learn. We worked in tight cycles — prototyping and validating as we went.

• Alpha testing: Controlled environments, scenario-based trials, and fast feedback loops.
  This surfaced critical improvements — like simplifying visual feedback and better integrating vehicle notifications.
  

• Beta testing: Expanded to real-world driving with OEM testers.
  We uncovered needs for customisation by driving style and clearer guidance on how to improve safety in real time.

What we delivered

A fully integrated, OEM-grade version of Safety Score — responsive, real-time, and context-aware. Designed with safety at its core, it feels like it was built into the car from day one.

What comes next?

The product is currently under OEM review, with positive traction and potential for full rollout. For Autoliv, it’s a step toward redefining what “safety” means in the modern driving experience — proactive, not reactive.

Behind the scenes

This was a deep, cross-functional lift — one team, working across hardware, software, UX, and behavioural design. Our role? Strategic partner and integration lead — keeping user needs, OEM constraints, and road safety in perfect sync.